Before The Beginning

Wow… so this is my very first post for the Each One Wild Foundation. In fact, the website only went live 24 hours ago! So, if you are reading this now, somehow you’ve found our fledgling project on the internet, and I want to start by saying thank you so much for being here.

Because as of now, on the 6th April 2026, we are still so early in getting the Each One Wild Foundation set up, I am limited in what I can share on our site. Myself and Hanato (a co-founder) are visiting Sumatra in July 2026, so there are a few months between now and then. It will be during and after this trip that I hope to have a lot of new insights and plans we can share.

But before then, what I wanted to do was almost document, or diarise, the process of the Each One Wild Foundation — from getting registered as a charity, through to everything that follows. What I’m hoping is that this will not only show that, as a project, we are totally transparent, but also that our experiences may help others who are starting out on a similar journey.

So let’s start with how EOWF came to be.

I was fortunate enough to spend the best part of 18 months working out in Indonesia at a monkey rescue centre, caring for rescued long-tailed macaques. There is a whole backstory to how that came about, and it’s easier to watch my YouTube channel @MonkeyRescueTales to get the details on that. But essentially, this work opened up my eyes to the world of protecting primates in Indonesia. And when I had to come back to the UK, I just couldn’t move away from wanting to continue this work.

Going back to Indonesia at that time didn’t feel like an option, and so I set about creating a clothing brand named Each One Wild. The designs are predominantly centred on primates and apes, and I pledged to donate 15% of all profits to international primate protection foundations.

It was when my 7-year-old daughter asked if we could go to Sumatra to spend time with orangutans that things shifted.

Through my conversations with Hanato — who, as I mentioned, is a co-founder and lives in Jakarta — and his discussions with locals in the Bukit area of Sumatra, we both came to realise that landowners in a specific area south of Leuser National Park are growing increasingly concerned that the land may be sold off for palm oil plantations. This land is currently used by orangutans, as well as species such as the Sumatran tiger and rhino — all critically endangered.

Myself and Hanato have spent years discussing the possibility of setting up a conservation foundation in Indonesia, but nothing before ever really gained traction.

In all honesty, it didn’t take us long to start thinking along the lines of securing land, supporting local communities, and protecting endangered species… which meant setting up a charity.

I then spoke to two people whom I fully trust and who bring their own skill sets to the table — Amy Alison and Beth Parker — and from there, we formed a board of trustees.

We are currently in the process of getting formally registered as a UK charity. We are just finalising a fundraising plan ahead of submitting the application — so that we are taken seriously and, hopefully, accepted first time.

I think it’s right to use other blog posts to really delve into the details of our goals and mission. But believe me when I say, all four of us are 100% committed to making this work, and our aspirations are big.

So here we are, right at the very start — well before the start officially.

If you can support us in any way — whether as a donor or even just through social media to help us be seen and grow — we will be so incredibly grateful.

Just one final note to end on. I am more than aware of large, recognised charities where serious questions are being asked about how money is spent, and where trustees receive large salaries. I want to make it very clear — this is not, and will never be, how this charity is run. None of us are here for the money, and I will always be 100% transparent about where funds go and to whom, to give all of our supporters complete confidence.

Once again,

Thank you so much for being here.